Bruce Blythe, CEO of Crisis Management International, brings his expertise and advice on crisis response planning and effective leadership to support you and your organization’s crisis management objectives. During the presentation, Bruce will help you understand how leaders throughout the organization optimize their personal and team effectiveness when an unexpected crisis hits. The objective is to increase the likelihood that, when needed, participants will become crisis champions.
Bruce has been personally involved in crises such as the 1993 World Trade Center bombing, Columbine shootings, 9/11, and numerous other natural disasters and reputation crises. In today’s world of increasing uncertainty, it is imperative for companies to develop thoughtful strategies to a wide array of crises. Whether the crisis at hand resembles Target’s data breach, General Motors’ automobile recalls, or the Malaysian Airlines tragedy, the strategic response techniques exhibited should be uniform in nature.